For Italian SMEs internationalization strategic decision is now perhaps the only way out and successful in all areas including those of luxury and fashion .
Internationalize in order to maintain competitiveness in an increasingly global market system and in an international economic environment , outsourced and highly competitive .
The company size is the real problem to be solved in order to compete in global markets
Manage to get noticed in front of giants who invest hundreds of millions a year in direct stores and in communication with the notoriety impact to consumers .
SMEs rely today on a domestic market that is powered almost exclusively by shopping tourists and foreign businessmen
Becomes a priority then disembark in international markets , how to renew the sales mode , to keep pace with increasingly demanding retail chains.
Address the current economic- financial and socio – political context is a nightmare even for the listed groups , strong and highly trained staff to work 24 hours 24
For SMEs though the road is uphill and really need an effort of system to be implemented in a short time in order to preserve a know how prestigious