The effort of the Made in Italy in rising markets

bricsAccording to the Unicredit report data Italian companies are struggling to establish itself in emerging markets that provide the best opportunities for growth with new consumers ready to demand goods and services. The made in Italy products have a little success in China, while the French and German products are strong.

The food and wine, typical products made in Italy are struggling to establish itself in emerging markets.

The Unicredit economists have focused precisely rising markets, real stars of the after Brexit. For this reason it is easy to think that there are good opportunities for western export companies, particularly those companies specialized in the production and export of consumer goods.

In this report it is clear that China is the largest market for all of industry segments analyzed (cars, machinery, food, clothing, furniture and services), while Russia and Mexico is a close second in the scale of preferences.

Italy must improve its ability to penetrate the Asian markets in industries such as “food and drinks,” cars “and” equipment “.

The food is the most sore point, perhaps because it captures a surprise to analysts. Unsurprisingly, however, see that on the whole are also the Germans, in addition to French, to give us lessons.

Concluding Italy, especially the Italian food best expression of Made in Italy, has to work hard to catch up and take over the rightful place in the market of the future.


Brexit: Risks and Opportunities

The unexpected result of the referendum on Brexit has created many problems and imbalances in the international economy in slow recovery. It was a jolt that has already had tangible consequences and that will have substantial impact on growth and the economic stability of the Eurozone.

We analyze better Brexit trying to understand the effects and opportunities of this decision which shook the European Union.

If the Brexit has a negative effect on the international economy, slowing economic growth in Europe, while undermining the banking system, creating uncertainty and fear in the markets, from the point of view of this tsunami Italian may also have some positive effects; the Brexit can be seen as an opportunity, an opportunity to exploit both economically and politically.

The Brexit is and will be the cause of a veritable diaspora of multinational and EU authorities; this situation can be a tempting and profitable opportunity for Italy and other countries such as France and Germany.

Authorities such as the EMA (European Medicines Agency) ol’EBA (European Banking Autohority) represent real and important goals and Italy is already gearing up to welcome them.

But the “hospitality strategy”, designed by Italy to exploit the particular time, is not aimed only at attracting public and community organizations, but is directed to companies and corporations, through tax benefits, creating areas of taxation facilitated, for example in Milan in EXPO.


M&A and SMEs in Italy

M&AThe M&A, more and more frequent nowadays, are mainly for Italian companies a competitive advantage tool.
When talking about Merger means fledged union between this operation and the merging companies cease their legal existence to merge their assets into a new company. When talking about Acquisition it refers to that form of merger in which a company (the acquiring) retains its own legal identity annexing other companies that cease to exist; in this case therefore not a new company was born.

The Italian entrepreneurial system is characterized, as always, by the presence of a significant number of SMEs, which, thanks to their small size, they are always well adapted to market changes. Today, the market and economic environment are totally changed and these characteristics typical of Italian businesses, no longer guarantee the same result.

The Italian market for M&A, in this 2016, is growing, although the Brexit cyclone threatens to wipe out some negotiations, especially large ones. According to KPMG in the first half, the market M & A in Italy, has recorded 298 operations to an estimated value of 25.3 billion euro. These are important data, compared to the first half of 2015 recorded an increase of 47%. The result is definitely influenced by the impact of a few big deal but it is also important to highlight that the achieved result is the best since 2008. Among the most significant negotiations we have been acquiring Italcementi by Heidelberg and that of Rhiag by LKQ, proving once again the interest on the market, foreign investors to Italy. As it regards the Italian acquisitions abroad are counted 48 operations, one for all the acquisition, by Lavazza, the French Carte Noire.

The growth in size of SMEs is a strategic imperative for Italian companies, looking to create a competitive advantage. It is precisely for this reason that today becomes more important for the Italian SMEs, focus on growth through acquisitions, focusing on M&A transactions.

Internationalization: a new economic challenge

exportIn an increasingly interconnected world and connected, in an increasingly global market where the international economy has a profound influence on the choices and national dynamic it is evident as exports and internationalization of enterprises always represent the most attractive strategic choices.

The benefits, opportunities and objectives that are at the basis of internationalization are now clear: try to get abroad the results achieved at home or improve them, to increase the competitive advantage at home, develop a greater ability to change, attack new markets , always in search of fertile land and expanding new markets.

When you are talking about internationalization in addition to the advantages and opportunities we must also calculate the risks and threats. From this point of view  competition and competition represent the major problems.

When planning the internationalization action it is necessary to focus on the enhancement of the strengths, study well and get to know the weak points, the target audience and the market that you’ll want to attack.

In the internationalization process it plays a key role, if not essential, the professional, the consultant, who through his expertise guide and organizes all stages: from strategy, planning, also dealing with the corporate restructuring.

Often, to present itself on the international market with a larger project than exports, it becomes necessary to implement a structural transformation: structure, organization, operating procedures, business logic.

As we said internationalized, the company becomes part of the global market by playing a game certainly more ambitious but more complex, it is important that you note the opportunities but also the risks and problems that may be encountered.

And it is for this reason that during the planning of an internationalization strategy is essential to study the competitors, understand the market, the target, defining the limits and potentials; gather information on the “target country” and carry out accurate market research.

Usually, when planning for action to internationalization, you encounter problems such as the lack of strategic development, difficulty in problem solving, managerial expertise and limited resources, and it is only the professionalism and experience of a professional that best fill the gaps and bring order.

The consultant is a key figure in this process knows the market, the dynamics, risks and opportunities, avoiding the entrepreneur to make mistakes in the early stages; is the professional that analyzes in detail the strengths: product quality, know-how and studies the weaknesses trying to turn them into strengths.

Craftsmanship and ancient crafts: a jewel to recover

serafini_ospiteIn this participation we are facing two major issues, useful to better understand the economic situation and current work in this era of global competition, international economy, globalization and internationalization.

The first issue that is being addressed is the aging of the work, understood as a outdate skills, work skills and business functions.

There are professions that, according to international studies, age on average every two years, but there are others where innovation plays an important role that the aging time is reduced to six months.

It is now necessary, in this international economic environment, to remain competitive, continuous vocational training, continuous updating and upgrading of skills to keep pace with the changes, with an ever-changing market, managing to be competitive globally.

The second issue analyzed is equally important, especially if declined in the Italian context, and the importance of craftsmanship recovery, manufacturing arts and “ancient crafts.”

It is clear that over the last 20 years in Italy you are losing craftsmanship and manufacturing skills. We are losing those typical and traditional skills, arts and crafts that have made Italy in the world.

The presence of professional schools, schools and training courses seems not enough to fill the dangerous vacuum.

It becomes important to plan, invest economic and strategic resources to recover these professions, mistakenly regarded by some right-minded humble and uninspiring.

Encouraging and investing in the professionalization, in manual work, craft must be the goal, recovering those skills that represent centuries the Italian spirit in the world that know how much envied but especially so paid.

China makes acquisition in Italy

cina_bandieraChina an economic power with a passion for Italy.

The acquisition of Inter Milan, and the negotiations for the acquisition of 70% of ‘AC Milan are just the tip of the Chinese dell’icebreg shopping in Italy.

Analyzing the data leaps to the eye that China has invested in Italy over 15 billion euro, now controls 313 enterprises: from finance (Mediobanca, Unicredit and Intesa Sanpaolo), fashion, from infrastructure (CDP Networks), to ‘ agri-food and sport.

China has become the country with the fastest economic growth in the world’s leading exporter in 2008 and largest importer of goods in 2010.
China is the first economy to GDP; also he is a founding member of the United Nations, also holding the role of permanent member, and with the right of veto. China is part of the SCO, WTO, APEC, ASEAN G2 and G20; China, along with Brazil, Russia, India and South Africa, is part of the BRICS.

To go back to the central point, this decision to focus on football can be seen as a marketing move: a clear message about the strength, the intentions and the Chinese economic strategy.

Italy in recent years has become the land of shopping for entrepreneurs and institutions funds; Chinese investors groups in Italy have grown by 32%. China has focused on Italy and the Italian companies, where Chinese investment now reaches the value of 17 billion.

The area that most attracts attention is that the Chinese energy and infrastructure; are, however, sensitive to telcomunicazioni, finance, to manufacturing, to luxury, fashion, agribusiness, automotive and sports.
A true cross-interest that makes italy dish delicious for Chinese investors.

In conclusion, in a global economy, like today, you should not be surprised “shopping” Chinese in Italy. It is obvious how they have changed the structures and the world economic and geopolitical balance. Today internationalization, mergers, acquisitions, production relocation are the new frontiers of the world economy.
In this scenario the Italian companies are called to a strategic and cultural renewal needed to groped to remain competitive, attractive and interesting in this complex world competition.


Acquisitions: Italy view from abroad

serafiniThose involved in business consulting, mergers and acquisitions, internationalization has the necessary skills to detect the perception abroad of Italy in terms of entrepreneurship, economy and industry.

For Serafini Italy, today, it has become a goal, almost a “land of conquest”, both industrial and entrepreneurial.

Italy is a land of excellence over the years that are imposed as a real major player in the national and international levels.

These Italian excellences using innovative ideas and visions of entrepreneurship and the Italian manufacturing arts.

Analyzing the situation we can say that Italy has an important know how in different field, which makes it very attractive to enterprise level.

The concept entrepreneurial, exclusively Italian, the “small is beautiful, if it grows,” is, in this global market, totally anachronistic; Just think, in this regard, that Italy must collide, in a global market, with much larger firms with respect to Italian companies.

In the international market the mere sale of the product, in most sectors, is outdated and anachronistic. The foreign market is no longer only in search of the Italian product, unless the product in question is not a excellence.

Today is the know-how to be required and sold abroad.

But when we talk about Made in Italy the situation is completely different. In this case the production must necessarily take place in Italy not to lose territoriality, which is the added value, and all those inherent characteristics that make a product made in Italy excellence, recognized in the world.

Finally we can say that Italy’s added value is the knowledge, the know-how, craftsmanship, and it is this expertise that is in demand abroad.

Economic and Enterprise Development in Italy

manager_imprenditoreDuring the episode of Space Economy attention it was aimed on the analysis of economic development and entrepreneurial Italian and on the issue of training and continuing professional upgrading as a key to remain competitive on the market.

In the last twenty years in Italy there was no clear idea of planning and economic development.

The economic development is taking place territorially, meaning that they are businesses, at the local level, which are taking charge of the development.

According Serafini, the industrial and energy policy vacuum that Italy is experiencing in the last twenty years is there for all to see.

Italy’s strength is represented by the territoriality: HUB and production areas of excellence. The example of the HUB of Naples representing excellence at the world level for the construction of aerospace components Heads, the manufacturing districts like those of the chair or of ceramics that still drag the Italian economy, despite having suffered and suffered from the global competition, the packaging valley of Bologna, the food valley of Romagna and the Cibus in Parma, demonstrate how important it is for economic development and entrepreneurial Italian, territoriality. These productive territories represent concentrations of global interest skills.

Another important concept for entrepreneurs and workers, protagonists of the modern enterprise, has the expertise.
Become important today then invest intellectual resources, time and cost for upgrading and continuous training.
Only a constant professional development in your industry allows you to defend yourself, remaining competitive on a personal level in the global labor market.

Temporary Manager: the importance of a new professional

Temporary_managementThe Temporary Manager, professional figure that is emerging in Europe, is the symbol of a new current, innovative corporate culture that can provide new impetus to SMEs in the period of crisis, development and renewal.

The TM is a qualified expert that the firm may only qualify for the time necessary to solve each problem and manage change obtaining measurable results in the short term.

These new professionals, the protagonists of this new trend, are senior project managers, former managers and top managers.

For Temporary Management it means entrusting the management of the business or part of highly qualified managers and professional.
Management means that the TM is equipped with all the power and authority necessary, indispensable to carry out their work independently.

The Temporary Manager can be considered as a “third way”, which plays a role that is different from both the classic advice, both from the traditional leadership

The Serafini Studio specializes in Temporary Management, understood as the concept of consulting spots, and presents itself as an ideal partner to support and manage professionally specific situations, problems and needs of business.

Below a short descriptions of emblematic cases where the intervention of a TM is especially useful and indicated.

The Temporary Manager manages customer transitions, structure new projects, helps the company to approach foreign markets, following the restructuring of enterprises, manages the critical issues, deals with the formation of new internal company managers.
The TM manages acquisitions and mergers, the creation of start-up companies and builds networks.


Young, interconnection and technology: Serafini spoke on “Ping Pong”

articolo giovaniThe world turns, quickly changed, developed.

The speed of development and technological diffusion, interconnection increasingly massive support economic globalization and internationalization: new economic visions that move the center of gravity of the market, impacting also on demographic developments.

In the globalized and highly interconnected world of today is very important move, shift, chasing opportunities and not stop.

But this new working model must not be a requirement, but remain a choice, an opportunity and not a requirement.

In Italy we lose many young people who move, choose other countries, attracted by less bureaucracy and best offer; opportunities for the future and achievement.

Young people follow the most dynamic countries and much more attractive!

Young people, prepared, ambitious, motivated and creative, take initiative and full of hopes go abroad, where they often fail to realize and succeed.

It becomes important to do something to stem the leakage of culture. Create standard and effective countermeasures, proposals, projects, offers, opportunities to avoid the “brain drain“.

This concept is closely linked to economic issues such as the internationalization and relocation.
However, it is important to reflect on how to succeed in attracting investment capital in Italy.
This now becomes the crucial point, the main objective of managers and italian entrepreneurs

Go back to being attractive and interesting is a way to grow economically and to provide a future and ambitious opportunities to young people.