In an increasingly interconnected world and connected, in an increasingly global market where the international economy has a profound influence on the choices and national dynamic it is evident as exports and internationalization of enterprises always represent the most attractive strategic choices.
The benefits, opportunities and objectives that are at the basis of internationalization are now clear: try to get abroad the results achieved at home or improve them, to increase the competitive advantage at home, develop a greater ability to change, attack new markets , always in search of fertile land and expanding new markets.
When you are talking about internationalization in addition to the advantages and opportunities we must also calculate the risks and threats. From this point of view competition and competition represent the major problems.
When planning the internationalization action it is necessary to focus on the enhancement of the strengths, study well and get to know the weak points, the target audience and the market that you’ll want to attack.
In the internationalization process it plays a key role, if not essential, the professional, the consultant, who through his expertise guide and organizes all stages: from strategy, planning, also dealing with the corporate restructuring.
Often, to present itself on the international market with a larger project than exports, it becomes necessary to implement a structural transformation: structure, organization, operating procedures, business logic.
As we said internationalized, the company becomes part of the global market by playing a game certainly more ambitious but more complex, it is important that you note the opportunities but also the risks and problems that may be encountered.
And it is for this reason that during the planning of an internationalization strategy is essential to study the competitors, understand the market, the target, defining the limits and potentials; gather information on the “target country” and carry out accurate market research.
Usually, when planning for action to internationalization, you encounter problems such as the lack of strategic development, difficulty in problem solving, managerial expertise and limited resources, and it is only the professionalism and experience of a professional that best fill the gaps and bring order.
The consultant is a key figure in this process knows the market, the dynamics, risks and opportunities, avoiding the entrepreneur to make mistakes in the early stages; is the professional that analyzes in detail the strengths: product quality, know-how and studies the weaknesses trying to turn them into strengths.